Ragazza dietro un vetro bagnato di gocce, pelle fresca e luminosa

Difetto qui, trend là: la pelle che luccica!!

Per anni abbiamo combattuto la pelle lucida con cipria e salviettine. In Corea, intanto, quella luce la cercavano apposta: benvenuti nella glass skin, la "pelle di vetro". E adesso piace anche a noi.

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Ragazza sorridente che passa un dischetto di cotone con il tonico sulla guancia, con il flacone in mano

Does toner actually work? The role of toning in skincare

After cleansing, many move straight on to serum and cream. But today, toner performs a specific job: here is what it really does, the difference between hydrating and exfoliating toner, and how to apply it.

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Niacinamide, la vitamina PP: dalla polenta della Pianura Padana ai sieri per la pelle.

Niacinamide: it all started with polenta

Before ending up in Korean serums, niacinamide had a story that speaks Lombard: pellagra, polenta, and a recipe left behind in America. Here is what vitamin PP really is and what it does for the skin.

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Ragazza con borse risaltate dal trucco bianco

A flaw here, a trend there: bags under the eyes!!

There are those who fight under-eye bags every morning with rollers and patches. In Korea, however, they draw them on purpose with makeup: welcome to aegyo-sal, the "charm sausage."

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Ragazza che si deterge il viso

Why cleansing is the most important step in your skincare routine

Many skip it or rush through it, but cleansing is the step upon which everything else in your skincare routine depends: here is why, and how the Korean double cleanse works.

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Foglie fresche di centella asiatica, ingrediente lenitivo della skincare coreana

Centella Asiatica: the plant the Koreans understood before us

"Tiger grass" has centuries of history behind it and two ingredients that Korean skincare has made iconic: discover why Centella Asiatica soothes the skin like nothing else.

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Ragazza che si mette la crema nel viso

Korean Skincare in 10 Steps

Korean skincare in 10 steps ✨ Spoiler alert: you don't have to do all 10 steps all the time . You just have to do the right ones, at the...
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